- Is religion a brand?
- Brand theory: what makes a successful brand?
- Who are the key thinkers in relation to brand theory?
- When did branding begin to become as universal as it is today?
- Who started the marketing of religion?
- Can brand theories be related to religion/religious marketing?
- How is religion distributed compared to other time periods?
Primary: Is religion a brand?
Secondary: An investigation into brand theory and religious marketing.
Key texts as of now
EINSTEIN, M (2008). Brands Of Faith. Oxfordshire, Routledge
DURKHEIM, E. (1961). The elementary forms of the religious life. New York, Collier Books.
HOOVER, S (2006). Religion in the Media Age. Routledge
BELLAH, R.N., Madsen, R., W, S., Swidler, A. and Tipton, S. (1988) Habits of the heart: Middle America observed. London: HarperCollins Publishers.
PACKARD, V. (1980) The hidden persuaders. Pocket.
HENDERSON, G. (1989). LOGOLOGY AND THEOLOGY: KENNETH BURKE AND THE RHETORIC OF RELIGION. Method & Theory in the Study of Religion.
OLINS, W. (2003) Wally Olins on B(r)and. London: Thames & Hudson.
Structure
Introduction
Chapter one
Chapter two
Chapter three
Conclusion
Chapter one
Chapter two
Chapter three
Conclusion
Planning the project
Week one - Research into basics of religion, key thinkers. Revisit old sociology notes as an introduction/refresh.
Week two - Research. Find books on religious marketing. Make notes / quotes. Refine question & tutorial.
Week three - Presentation. Firmly decide on question. Brand theory research and collate documents of notes and key concepts.
Week four - Structure the essay into chapters. Begin looking for interviewees and think about primary research. Take note of any public religious speakers/themes.
Week five - Begin writing. Introduction & notes for chapter 1. Get feedback.
Week six - Work on feedback for introduction. Try and complete first chapter in preparation for tutorial. Gather more contextual sources and notes. Brainstorm for practical.
Week seven - Refine first chapter and begin the second, 500-1,000 additional words. Begin research into practical piece.
Week eight - Tutorial and feedback
Week nine -
Week ten -
Week eleven -
Week twelve -
Week one - Research into basics of religion, key thinkers. Revisit old sociology notes as an introduction/refresh.
Week two - Research. Find books on religious marketing. Make notes / quotes. Refine question & tutorial.
Week three - Presentation. Firmly decide on question. Brand theory research and collate documents of notes and key concepts.
Week four - Structure the essay into chapters. Begin looking for interviewees and think about primary research. Take note of any public religious speakers/themes.
Week five - Begin writing. Introduction & notes for chapter 1. Get feedback.
Week six - Work on feedback for introduction. Try and complete first chapter in preparation for tutorial. Gather more contextual sources and notes. Brainstorm for practical.
Week seven - Refine first chapter and begin the second, 500-1,000 additional words. Begin research into practical piece.
Week eight - Tutorial and feedback
Week nine -
Week ten -
Week eleven -
Week twelve -
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