Through experimentation, I began to try developing a logo which communicated Holy Water as a first aid product. This was executed through using the same typeface but changing the cross to be shorter and connote the first aid plus, also adding red which is a universal colour for first aid.
From feedback, it was said that this idea looks too much like an organisation such as the Red Cross, and doesn't really work as a concept as successfully as selling holy water as a more 'cosmetic' product. There is not as much room for applying key theories such as Packard to this concept, and it does not reflect the consumer relationship with brands as discussed in my written piece.
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