- What will the product do?
- Who is it for?
- Will it be purchased or free?
- Where does it belong?
- Aesthetic choices - contemporary or traditional?
- Tone of voice - informal or formal?
- Will it be marketed using the 8 hidden needs?
- Will it be in a bottle or other packaging?
From here I began to think about the concept of the project, and writing down these thoughts helped clarify the questions I will have to consider throughout the development.
Audience, tone of voice, location & aesthetic are all very important and relevant to establishing a consistent and well thought out branding project. It will be a good idea to ensure a demographic is decided upon before the design process.
Since advertising and brand theory has been an important aspect of my context of practice, this must be somehow featured within the practical, using ideas from Olins, Packard and Klein, alongside the research into religion as a whole.
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