Since the product that will be rebranded is holy water, it is most relevant to advertise it towards a perfume, but not label it a fragrance. The direction is to brand it as a cosmetic product which enables the user to purify themselves on the go - similar to fragrances / oils.
Marc Jacobs
Daisy is a youthful and fresh perfume, with its whole image and collateral surrounding innocence and a playful tone. The majority of the posters and ads for Daisy include feminine young models, selling a sense of youth. Through my research I have uncovered that this is a successful selling method, as Lyon suggests in his text Jesus in Disneyland, “Artificially delaying the arrival of adulthood, and thus extending the period of identity exploration is an obvious ploy, seen archetypically in Disneyland, but in many other contexts as well.” (Lyon 2000)
This advertisement for decadence connotes sexuality - something I want to avoid due to the religious nature which will be included in my project. Although sex is prominent in today's advertising, it is not an avenue I want to go down. The need is clearly demonstrated here with Adriana Lima looking seductive and staring at the consumer.
Analysis:
Daisy is the most inspiring of these two advertisements, as I would prefer to go down a more naturally appealing advertising campaign, using natural forms and areas of nature to sell the product rather than sexuality.
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