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1. Looks contemporary and visually engaging. Like the consistency with the typeface/darkness. Imagery is cool.
2. The fading transmissions make the website look smooth and professional, you could try expanding the home page to be interactive? The part where you submit your sins doesn't look as interesting as the 'home' section though. You could try adding blue to this page for consistency.
3. Effective how the icon appears first and then the rest of the logo! Love it, very abstract! Colour works well, aesthetically appealing but also conveys the water aspect of your brand.
Developments:
Adding more information and developing the professionality of the website. Adding a 'submitted' page and page where the user purchases. Will keep blue imagery on the home page as one participant found it engaging visually. May experiment with other images and improve the composition on the submission page, and also add a footer with links.
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