Product - Website / Desktop
I did not want the website to just be a bog standard platform to purchase Holy Water, the aim was to keep it interactive and have a functional purpose which ties into my writing. I am basing a lot of the practical work on Vance Packard's hidden needs, and so I ensured that the website complies with this research. The idea was to have an area of the website when you visit it, where you can type in your sins. This not only modernises the concept of redemption for younger religious (and non-religious) participants, but also installs Packard's need of sense of worth. Writing down something you have done wrong lifts a weight from your shoulders and lets you release this anonymously without being judged. The user will be greeted with a 'praise' message for doing this, and will also recieve a reward - a 10% discount code the first time you 'sin'. This unites religious function and consumerism.
Starting off by having some basic wireframes, this was successful to get ideas down before jumping into it and collecting thoughts, organising myself.
In the first image is how the homepage is envisioned. Relevant dynamic imagery with the cross icon entering initially, for then the whole logo finally appears next. This connotes the mystery of the product that has tried to be captured throughout the various deliverables. It also loosely connects to the act of becoming pure - becoming clear and apparent, having clarity.
The user could either click the logo to enter the page, or it will do it automatically on browser. To achieve this on a mobile device would be more challenging however simple fading in and out of text is not incredibly difficult. On mobile the user may have to physically click the logo as this platform is more interactive than desktop, which is more automatic.
Moving on from this page is the index, where the user has the opportunity to 'repent' digitally. This captures our modern digitally driven world - creating a digital space to experience something that is usually done physically, and provide the user with a more convenient resource that is still endorsed by the same sacrament.
When the user engages with the 'sin' submission box, they will be rewarded for their 'repentence' with a 10% discount on Holy Water. This pushes sales for the product whilst applying Packard's theory, the hidden need of 'ego gratification'; they are praised for consuming/engaging with the website and rewarded, also instilling the need of 'worth', they are a good person because they are now free from sin.
The product page would be kept tidy and not cluttered, having a product description box, button to add item to cart and images of the product to provide the tangible object as the rest of the branding is very ambiguous.
I then began to develop these ideas into a final resolution:
Home page
Sin submission page
Discount page / Submitted
Navigation; again kept clean and simplistic to use. My aim is to try and appeal to a wide range, so the website needs to be user friendly and offer a smooth sailing experience.
Product Page
Product - Mobile Interface
The desktop version was then transferred to mobile dimensions. Everyone uses a smart phone, and so it makes sense to always have a mobile version of a website. The mobile version is still kept clean and similar, but more friendly to use through the resizing of elements and overall composition.
Distribution
A website offers a professional platform to share news, product updates and offers. Information is distributed heavily online due to the focus on technology in our society today. The website offers Christianity / Holy Water to embrace digital means to sell a product and create an engaging environment for the target audience. The website URL will be included on the poster series and also the advertisement to further spread the message and a memorable platform that can be revisited.
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