COP 03 / Final Poster Set

Poster set 01 includes posters of a more natural colour palette, with a colour half tone treatment to co-incide with the abstract treatment within the other deliverables, such as distortion/glitching in the advertisement. The photography features a natural setting, so using half tone on these images successfully and subtly introduces a 'printed' feel. The product adopts aesthetically natural forms, but the materials are Jesmonite, meaning the basis is form over function, which informs my practical work as a whole. 

Malham was a great choice to take photographs and footage, especially as the aim was to create something that looked dynamic, ambiguous and intriguing. The rock forms in this location have managed to do this, yet the product still stands out amongst the interesting shapes and surroundings. The rock needed to stand out, yet look like it could have been plucked from these locations itself. 

For the posters, again in keeping with guidelines I had set - there are three key sub taglines which coincide with other deliverables, to convey that the product has an abundance of benefits and functions. 

Repentence Reborn

Redemption Reborn

Purity Reborn

The key word 'reborn' refers back to Jesus emerging from the tomb when he was thought to be dead. The lexeme 'reborn' connotes a second chance which can be offered to the audience through the use of the product. Playing on the 'reassurance of worth' need, in that the user has another chance to achieve their best and most pure life. 

To coincide with the different taglines, there are also three instructive elements:

Cleanse with

Purify with

Repent with

This is a method to include a sense of variety onto the audience, enticing them with a product that can have many uses. The connotations are of purity and improvement, of having a reset, something that many individuals crave when they do something wrong. I wanted to encapsulate this need being quenched by Holy Water, without the need to visit a church.

The second poster set takes on a more abstract approach, keeping strong vivid colour and impactful imagery. Here is included three main themes in correlation with the product, the Virgin Mary; a brand asset, and an example of purity and love, the Church; the religious setting and the Rock; the element of purity which the product originates from, also relating back to Jesus' rebirth from the rock tomb.

Having three functioning posters in two sets relates back to the use of 'triptychs' within religious art, such as paintings and stained glass windows. Frequently, pieces are split into three sections.

"The triptych form arises from early Christian art, and was a popular standard format for altar paintings from the Middle Ages onwards" (source)

These posters would be produced for various settings, on public transport, billboards, inside malls and outlooks. This offers the opportunity for the posters to be blown up to different sizes. Commercial considerations include the printing cost - these posters would be produced on gloss, to appear 'wet' and pure like the product name and campaign suggests. This also exudes a sense of luxury that would be associated with a 'cosmetic' product such as this. 

Feedback:

Poster set 01


What is your first thought when you see these posters?

1. Pure and natural, nice imagery which focuses on the product and brings out the stark white. Nice among the rocks, looks like it comes from a natural form.

2. My first thoughts are that the rock gives off a sense of cleanliness and purity in a dark environment. the bottle gives a sense of hope.

3. The posters gives of the impression of nature, connecting the bottle to its natural surroundings of where Jesus awoke.


Do they interest you enough to visit the website/find out more? Why?


1. I would be tempted to visit the website based on these posters as I would like to find out more about the rock and understand its true potential

2. All things consider, the rock and the environment in which it’s in, sparks curiosity to want to understand the product further.

3. I'd like to see the rock closer and see its purpose, very interesting





Poster set 02


What is your first thought when you see these posters? 

1. The vibrancy of the blue and how the colour entices me to find out more. The posters also give of an eerie and religious cultish feel

2. So bright! Love the colour, looks enticing and at the same time calm because it's blue. Can see why you've done that, it relates to water.

3.  The blue is very striking and attention grabbing. it makes me want to find out about the product. it gives off a sense of clarity and freedom from contamination 

Do they interest you enough to visit the website/find out more? Why?

1. I would want to visit the website based on these posters as they are interesting and I really like the aesthetic

2. They're very mysterious so yes I would want to find out more, the title gives away what the product is but i'd like to see more detail on the website!

3. yes, they spark my curiosity to want to visit the website to seek further detail and the concept and product

Analysis

From this peer feedback, I would assume that these posters are successfully intriguing, and would entice a demographic if they were to be produced and distributed in public. By incorporating the product and other imagery, this offers a good range and variety, so that potential consumers won't just see one image and get sick of it.