Another example of religious symbolism being featured in pop culture and the media is included in The Weeknd's video and album cover for the song Starboy. The video contains The Weeknd holding an illuminated cross and interacting with it.
This example is inherently important to my research and project, because I am aiming to appeal to a youthful audience of millenials and already religious individuals, the campaign I produce must be attractive and contemporary to fully engage an audience which already may have an eye for aesthetically pleasing products and branding, and those who may not. The Weeknd is highly relevant within the music industry, and this is an example of the current themes he has featured within his latest work. Taking inspiration from this, I want to achieve a similar level of vivid colour with dark tones, highlighting the symbols and producing something modern that still encapsulates the religious element and product.
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