Evenutally I decided to go with 'Holy Water', as the product would become too ambiguous if you could not even tell what it was from the name. Baptism holds some pros, in that it would convey the commodities that lie within a cosmetic shop, such as abstract names for perfumes, make up and any other cosmetic product.
I started to develop this logo further, by including some glyphs which add shape and interest. I have noticed throughout the years the use of religious symbolism within the music genre 'witch house', in which different letterforms, symbols and glyphs are popular.
This is an aesthetic that I would like to take something from, although not as harshly. Therefore I came up with this logo using glyphs:
In my opinion this made the logo more dynamic, teamed up with the backwards R, whilst remaining simplistic in outlined text. Using these glyphs add something to the logo and communicate that it is a cool and contemporary brand. It was important to remain gender neutral within this project as it is just water, a product everyone uses. I feel this logo is the right balance, because of its condensed nature and delicate cross icon.
The cross icon can be used separately, meaning the logo is versatile whilst aiming to remain recognisable.
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