Holy Water is originally a religious element used within baptism ceremonies and for recalling the sacrament of a baptism. The water is usually kept in a font at the front of a church, and can be used on the skin before entering. Fundamentally, it is water that has been blessed by a priest, and subsequently by God.
It is therefore not my aim to take away any religious nature to the product, rather, the aim is to heighten the sellability of the product, and formulate a brand around holy water. It is obvious that this product should appeal to religious individuals, specifically Catholics, as it is already part of their religious sphere. However, since Christianity always seeks out to spread the holy word and 'convert' others to this faith, I plan to appeal to a wider audience of relatively young agnostic individuals who may not invest in religion - rather, products and branding fills their needs as opposed to religion.
The demographic will then be 18 - 60 year olds who are either religious or not. It is not a goal to alienate non religious consumers, but rather used methods to attract them to the brand whilst still holding religious value, basically having the best of both worlds and appealing to a wider audience than regular holy water would through aesthetic choices and decisions influenced by themes written in my essay i.e Packard, Olins.
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