COP 03 / Chanel

While planning the advertisement as one of the deliverables for the project, I gathered inspiration by sitting and watching what was currently advertised in the cosmetics market. The aim of the advertisement for Holy Water, is to be dynamic, captivating and engaging. For that to work, it needs to be fast paced and constantly keeping the audience interested.

An advertisement that stood out to me as a main inspiration is N°5 L’EAU: the film by Chanel which features Lily Rose Depp :

Things I noticed was the changing paces and flashiness which keeps an audience guessing and wondering what will happen next. The model is in various scenarios, with lots of colour and vibrancy which is appealing and impactful. Note the change of tempo with the audio and the footage, i.e the colour bombs popping around her, which keeps the advert from becoming repetitive and drawn out. 

The text used is again keeping with the same theme, dynamically appearing and disappearing and repeating the key word 'and', which demonstrates that the subject is this AND that - the consumers of this product can be anything they want to be. 

Overall the advertisement sells a sense of identity, and sense of worth - linking back to Packard this will satisfy the consumers hidden need to be assured of who they  are and how they are valued. Chanel gives the consumer the chance to be themselves, in regard to this advertisement.