Friday 23 December 2016

COP 03 / Practical / Photography

At Malham there was a great opportunity to take photos of the product in a natural dynamic setting. There was the cove which had deep set limescale rocks with a good view on top, running water at the bottom of the cove, the cove's wall which had a 'pixel sorted' effect and lots of other stray rocky areas. Below are the raw images I managed to take until my camera died, I then had to improvise by taking photos with my phone as I would only be in this location once.

Camera photos:






Sadly very over exposed but effective composition





Phone photos:



















The majority of these images can be used throughout the collateral, as possible textures/backgrounds or focal point images which contain the product. The product now has an appropriate setting which will bode well for the authenticity of the advertising campaign as I wanted to avoid anything too artificial and edited, such as photoshopping mock ups. Having a real tangible product and putting it in a setting like this brought it more to life.

Malham was a great location due to the white colours in some of the rock forms and also the unique forms at the top of the cove. It did rain heavily which wasn't expected but in the end this gave a wet effect to some of the rocks reflecting the 'water' element to the brand.



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