Camera photos:
Sadly very over exposed but effective composition |
Phone photos:
The majority of these images can be used throughout the collateral, as possible textures/backgrounds or focal point images which contain the product. The product now has an appropriate setting which will bode well for the authenticity of the advertising campaign as I wanted to avoid anything too artificial and edited, such as photoshopping mock ups. Having a real tangible product and putting it in a setting like this brought it more to life.
Malham was a great location due to the white colours in some of the rock forms and also the unique forms at the top of the cove. It did rain heavily which wasn't expected but in the end this gave a wet effect to some of the rocks reflecting the 'water' element to the brand.
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